Choose either the concept of cultural diffusion (voluntary/consented change in culture) or cultural imperialism (enforced/pressured change in culture) and using specific examples explain how transnational corporations either intentionally or unintentionally spread consumerism through your chosen concept.

Cultural Diffusion: Adapting a certain culture voluntarily 

Cultural diffusion is more common now more than ever due to the easy distribution transportation world wide. Clothing companies are a popular example of cultural diffusion. One of the most well-known companies world wide is Forever 21. Forever 21 is an American chain of clothing retailers. It has branches around the world in places such as the Middle East, Europe, Africa, Asia, North and South America. 

By adapting to modern American clothing styles of counties world wide, the popularity of Forever 21 will increase. This would allow Forever 21 branches to reach out more and spread their American fashion company even more. Forever 21 stores are commonly located in city areas for lower economic countries. For example, in the Philippines, Forever 21 stores are located in city areas where there would be a higher amount of international people rather than Filipino locals. American culture is easily accepted in the Philippines. This can be due to the influence that the United States has due to its history since they've gained so much power. And with power, comes popularity, which leads to the fact that the United States easily influences their culture easily and commonly to other counties.